Donal Trump seems to be considered as a unique, wild factor in politics at the moment by his supporters and even by those who cannot stand him. I am not going to did into his policies (if we can call it that) or the content of his platform. I would like to talk about the style of his campaign.
Donald Trump is well experienced in entertainment. He has a rich background and always seems comfortable in the spotlight. As some have pointed out, he knows well the rules of rhetoric, showmanship and persuasion. We are all mesmerised by him, no matter whether we agree with him or not.
Well, I want to bring up an old cliché that history repeats itself, but we always tend to not notice when it happens. Donald Trump is not the first to enter the race on platform of money and glamour. In fact one of the most revered presidents in US history did very much the same. John Fitzgerald Kennedy was a man of money, charm and fame. In all his political races he was a voter magnet due to his personal charm, but if we dig deeper, we find that it was not the only thing that always got him elected. The one particular case that I want to point out is his race against Hubert Humphrey in presidential elections of 1960. In that race JFK picked up a rumour that H.H. might have dodged the draft during the WWII. and made sure it stuck. The same labelling strategy is working for Donald Trump today. Just as Donald Trump, JFK had a personal plane to fly him around the country as well. JFK was very comfortable with cameras and knew all too well how to work them as it showed during the first-ever televised debate against Nixon. With friends like Frank Sinatra he surely wasn’t a stranger to showbiz.
Of course there is a significant difference between the content of the Kennedy campaign and Donald Trump, but the truth is that JFK wasn’t shy to pay off informants against the Nixon campaign and since in the end it was such a narrow win it is undeniable that his ‘dirty’ tricks worked for his election quite well. In addition, celebrities in the US have had quite a good chance of success when reaching for political office. To name just a few : Ronald Reagan, Arnold Schwarzenegger, Fred Thompson, Clint Eastwood, Al Franken.
America should really think about what is so fascinating about giving celebrities power. If we cannot see through the ordinary glamour and base our vote on reason and real agenda, then we should skip voting the next time around and simply choose Morgan Freeman for president. I mean, in movies it always works out great when he’s at it.